Organization Details
The Merah Putih Initiative (TMPI) is a non-government institution, formed out of a deep commitment to addressing Indonesia’s evolving policy environment. Our mission is to set a new benchmark on how the country’s policy priorities are designed, executed, and improved.
As national policy priorities expanded in scale and ambition, many lacked clear public articulation and faced challenges in grassroots execution, resulting in suboptimal impact despite their long-term importance.
TMPI exists to close these gaps and strengthen how policy intent translates into credible development outcomes.
The Opportunity
We are seeking a Creative Content & Design Specialist to join our team and lead the digital presence, public engagement strategy, and creative direction of TMPI. This is a rare opportunity to build and manage the TMPI’s content ecosystem from day one, produce highquality designs that support campaigns, programs, publications, and public engagement to create compelling narratives, strengthen public outreach, and amplify impactful programs across Indonesia.
This role is ideal for a creative and strategic communications professional who thrives in fastpaced and evolving environments, has an entrepreneurial mindset, and is passionate about using storytelling and digital media to advance Indonesia’s most pressing social challenges.
Key Responsibilities
As our Creative Content & Design Specialist, you will be responsible for managing our social media presence and engagement across multiple platforms, including producing or coordinating visual and multimedia content, including short videos, graphics, reels, and infographics; managing day-to-day posting and ensuring consistent brand voice and messaging; and responding to comments and messages, and managing online communities. You will also collaborate with TMPI’s leadership and team members to develop interactive and informative content and captions that translate policy issues into digestible and engaging public content.
Creative Design & Content Development
- Design media social contents, posters, campaign materials, presentation decks, term of reference (TOR) documents, and institutional publications for both internal and external use.
- Collaborate with CEO Office to produce or coordinate visual and multimedia content, including short videos, graphics, reels, infographics, and campaign assets.
- Assist in preparing captions, written content, press materials, media briefings, and public communication assets for social media posts and/or dissemination across digital and traditional media platforms.
Social Media Management & Public Engagement
- Manage and maintain content calendars of TMPI’s social media presence across platforms including Instagram, Linkedin, YouTube, etc.
- Respond to comments and messages and manage online communities professionally and strategically.
- Monitor platform analytics and content performance, and prepare strategic recommendations to optimize reach, engagement, audience growth, and overall content effectiveness based on performance insights and data.
Strategic Communications & Campaign Support
- Coordinate with media outlets and external communication partners regarding TMPI’s events, publications, campaigns, and strategic initiatives to strengthen public outreach and visibility.
- Identify emerging digital trends, narratives, and public discourse relevant to the Foundation’s mission.
- Provide strategic input on audience growth, content performance, and digital engagement initiatives.
Experience & Qualifications
Professional Experience
- Minimum 2 years of progressive experience in social media management, content creation, digital communications, graphic design, marketing communications, or related creative fields.
- Proven experience managing organizational or brand social media accounts across multiple platforms (e.g., Instagram, LinkedIn, YouTube, TikTok, and other relevant platforms).
- Experience developing and executing content strategies, social media campaigns, and audience engagement initiatives.
- Experience working in fast-paced environments and managing multiple projects simultaneously.
Technical Expertise
- Strong practical understanding of social media platforms, audience engagement strategies, content trends, and platform algorithms.
- Advanced proficiency in Canva and graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or CorelDRAW.
- Strong video editing skills for social media, short-form content, and YouTube videos using tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent.
- Proficiency in written and verbal communication in English is desirable.
What We Offer
- Opportunity to build and manage content ecosystems from day one.
- Direct partnership with passionate leadership committed to Indonesia’s development.
- Competitive compensation commensurate with experience.
- Hybrid working arrangements.
- Meaningful work with measurable social impact.
- Growth opportunity as TMPI expands.
How to Apply
- Qualified and passionate candidates are invited to submit the following documents to office@merahputihinitiative.id by the application deadline of 31 July 2026 to be considered.
- Current CV or resume;
- One page cover letter outlining relevant experience, personal alignment with the TMPI’s mission, and your thoughts on how a foundation’s public image and identity should be developed and maintained;
- Portfolio of your designs and/or work;
- References might be requested if shortlisted for the final interview round.
